Market Report, "Street Stalls/Kiosks in Japan", published

From: Fast Market Research, Inc.
Published: Thu Dec 11 2014

Street stalls/kiosks in Japan continued to decline in current value terms in 2013, driven by the declining number of outlets, transactions and value sales in independent street stalls/kiosks. The impact of the increasing spending on dining out among consumers in 2013 was not large enough to shift the downward trend in this category. The majority of these independent street stalls/kiosks are stand-alone operators on the streets, while others are based in leisure facilities, retail outlets and travel facilities, such as motorway service stations and train stations. Other street stall formats also appear temporarily at festivals and special events, offering sweets, snacks and soft drinks. These street stalls can be seen at shrines and parks for such events. These locations typically have no consumer foodservice outlets, and consequently street stalls/kiosks are welcomed.

Competitive Landscape

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Street stalls/kiosks continued to be dominated by independent operators, which accounted for around 90% of the category in terms of outlets, transactions and value sales in 2013. While traditional yatai has been declining, food vans are increasing their presence in the category. In contrast to traditional yatai, food vans mainly sell lunch boxes for office workers. Other food vans sell snacks, sweets and drinks near shopping malls and major train stations to attract young consumers. Food vans are attractive to new entrants because the initial costs and operational costs are low. Food vans are also attractive to young consumers in their 20-30s because they are perceived as fashionable.

Industry Prospects

Street stalls/kiosks is expected to register a flat value CAGR at constant 2013 prices over the forecast period. While the number of individually-operated yatai is likely to decline further over the forecast period, the efforts to maintain the yatai culture by the municipalities are expected to ease the rate of decline. At the same time, as Tokyo won the bid to host the 2020 Olympic Games in September 2013, the landscape in Tokyo is going to change over the forecast period. The regulations against illegal yatai are expected to be reinforced to completely remove illegal operators and to reorganise the city before the Olympic year.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Street Stalls/Kiosks industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

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