Cafes/Bars in Vietnam - New Market Report

In 2013, cafés/bars continued to be one of the most popular destinations for Vietnamese consumers (both young and old) to gather and meet-up thanks to its diversified styles. In the country, all types of cafés/bars are available, from ones targeting young people to ones targeting older people. Consumers can easily find coffee shops selling black coffee for only VND10,000 per glass as well as outlets offering black coffee at VND70,000 per class. Generally, café/bars in Vietnam covered all segments and are highly diversified in terms of formats, services and products. As a result, they are a favoured gathering place for different groups of consumers.

Competitive Landscape

In 2013, Viet Thai International JSC with its Highlands Coffee brand continued to lead sales in chained cafés/bars, accounting for 32% of value sales. The high number of outlets in the country, good reputation, high quality and impressive service were the main reasons behind the company’s leadership within cafés/bars. Furthermore, the fact all Highlands Coffee outlets were located in crowded districts of big cities also partly contributed to the success of the company. As a result, in 2013 the company not only strengthened its leading position but also enjoyed strong value growth of more than 25%.

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Industry Prospects

Over the forecast period, cafés/bars are expected to remain a popular place for gathering and meeting for various groups of consumers. The area is likely to be continuously active and dynamic thanks to innovative cafés/bars operators. Offering a special theme or ambience and professional services will be key to attracting consumers. More chains may join the market and are expected to expand to other cities besides first-tier cities such as Ho Chi Minh city.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cafés/Bars in Vietnam?

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