"Bulgaria Information Technology Report 2015" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Dec 11 2014

After several years of anaemic growth, or even contraction, the Bulgarian IT market is forecast to move onto a faster growth trajectory from 2015 as the economic environment strengthens. T he Bulgarian IT market is one of the least developed in Europe, with relatively low penetration of hardware among consumers and enterprises , which we believe will result in a period of faster catch-up growth once confidence levels recover . For instance, the low PC penetration rate means there is potential for vendors to tap into demand from first-time buyers and upgrades/replacements - in contrast to more developed markets. Other areas of the market where we expect strong growth include cloud services , as end-users become better educated and supporting telecoms infrastructure improves, and the software development industry, which grew rapidly even during the recession. However, one area we expect Bulgaria will continue to trail its regional peers is in terms of adoption of emerging technologies , such as the Internet of Things and Big Data analytics.

Full Report Details at
- http://www.fastmr.com/prod/912255_bulgaria_information_technology_report_2015.aspx?afid=301

Headline Expenditure Projections

* Hardware Sales: BGN971mn in 2014 to BGN971mn in 2015, +0.0%. The economic outlook will boost device demand, but declining device prices and the shift in the consumption mix to lower cost tablets will squeeze value growth.
* Software Sales: BGN242mn in 2014 to BGN249 in 2015, +3.0%. Demand for enterprise software deployments expected to increase as economic conditions improve after demand growth was constrained by economic and political uncertainty 2011-2014.
* Services Sales: BGN307mn in 2014 to BGN307mn in 2015, +3.1%. The software development industry is the outperforming segment of the IT services market, but we also expect rapid growth in cloud adoption and systems integration.

Key Trends & Developments

* The development of Bulgaria as a destination for software development services has been rapid. Revenues were estimated to be 41% higher in 2013 from...

The Bulgaria Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Bulgaria Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Bulgaria.

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