Market Report, "Cafes/Bars in Australia", published

With a sophisticated coffee industry, Australia's love affair with coffee continued in 2013, particularly in major city centres where an extensive range of different coffee types continue to proliferate, including organic, fair trade, sustainable, single-source, carbon-neutral and micro-roasted artisanal. Furthermore, busier lifestyles forced consumers to increase their consumption of food away from home and cafés successfully responded to the trend by extending their menus to offer customers quick options for picking up their coffees, including breakfast wraps and muffins. Operators within other categories such as juice/smoothie bars also followed this trend with Boost Juice, the leader of the category, launching protein balls.

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Competitive Landscape

McDonald’s Australia continued to lead sales of cafés/bars in 2013, despite reporting a challenging year in several countries within Asia Pacific, including Australia. The company’s value share of cafés/bars declined marginally to 3% in 2013, although the number of outlets continued to increase, reaching 705 in 2013. The company’s extensive network and constant innovation in its menu supported its leading position. In 2013, the company extended its Real Choices menu, to include breakfast wraps such as English Brekkie Wrap and Bacon, Egg & Tomato Wrap.

Industry Prospects

Consumption away from home is likely to continue to increase, as the pace of Australian lifestyles is not expected to slow down during the forecast period. Operators within cafés and juice/smoothie bars are likely to benefit from this trend as they have already invested in more-comprehensive menus that include different alternatives for those looking for a quick meal.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cafés/Bars in Australia?
* What are the major brands in Australia?

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