Incontinence in Thailand - New Market Research Report

From: Fast Market Research, Inc.
Published: Thu Dec 11 2014

Incontinence recorded growth in 2013. This product type showed its potential for strong growth as the number of elderly people increased each year. Incontinence recorded current value growth of 13% in 2013, but this was lower than in previous years during the review period. The major players within incontinence are DSG International (Thailand), Fu Burg Industrial Co and Unicharm Thailand Co, with these three gaining the top spots in 2013.

Competitive Landscape

The leading incontinence brands in 2013 were Certainty by DSG International (Thailand), Lifree from Unicharm Thailand Co and the three brands of Fu Burg Industrial Co. These top three companies recorded the highest value sales in 2013 and all recorded strong increases in sales, with Certainty registering a value share of 57%. The reason for sales of the top three companies increasing was that they always kept up with launching new products with advanced technology and innovation. Moreover, they carried out advertising to create brand awareness with promotional campaigns at hypermarkets, supermarkets and convenience stores.

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Industry Prospects

Elderly people age 65 years old plus in Thailand will continue to number more than 8 million people over the forecast period. The elderly population over 65 years old is growing the quickest and is set to account for 11% of the total population of Thailand by 2018. This figure was 10% in 2013. This will create opportunities for manufacturers of incontinence products. Incontinence products will be considered necessary items by every household that takes care of the elderly. In addition, elderly people in Thailand are set to live to a greater age than previously. Incontinence products are being developed to be more convenient and comfortable to users, even though they are for moderate and heavy types. There are both premium and economy products available in the country as consumers come from various financial backgrounds.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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