"Computers and Peripherals in Greece" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Dec 12 2014

Spectacular growth for tablets and signs of stabilisation for the rest of computers and peripherals were the main stories in 2014. Total volume sales of tablets rocketed by 264% in 2013 and by another 61% in 2014, to reach 694,800 units – and restructured the landscape of the Greek market. Significant reductions in prices and increasing sales of 7’’ Wi-Fi devices boosted sales of tablets. There is a clear move towards lower-priced models, with the majority of tablets sold costing under €200, whilst nearly a third of total sales corresponded to tablets priced under €100. Despite the economic gloom, Greeks are increasingly embracing this new category, which addresses the current need for communication, mobility, entertainment and information.

Competitive Landscape

Hewlett-Packard Hellas (HP) maintained the leading position in computers and peripherals in Greece in 2013, with an 18% volume share. The company’s very strong reputation in computers and peripherals and stable unit prices helped HP to maintain its lead, even though the company experienced a decline in volume sales from 2010. Whilst its products are by no means considered the most fashionable in the market, Greek consumers are attracted by the legendary reliability of the HP brand. Furthermore, HP offers a complete range of products across all categories in computers and peripherals.

Full Report Details at
- http://www.fastmr.com/prod/911733_computers_and_peripherals_in_greece.aspx?afid=301

Industry Prospects

Stabilisation and recovery, signs of which were evident in computers and peripherals in 2014, will characterise the forecast period, and computers and peripherals is set to increase by a retail volume CAGR of 4%. Tablets and other portable computers is set to see the most dynamic performance, driving overall volume sales in computers and peripherals, whilst laptops is set to maintain its volume sales. The performance of these categories will, however, come at the expense of desktops, which is set to continue losing ground throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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