New Report Available: Turkey Tourism Report Q4 2014

BMI expects healthy growth in Turkey's tourism industry, as we forecast positive developments across all of the country's key indicators for tourism between 2014 and 2018. Some domestic and regional risks remain around security issues, but our confidence in the future of the market is reinforced by a swathe of new hotel developments across the country.

We expect to see a boost to arrival numbers of about 5mn between 2014 and 2018, taking the number of journeys to Turkey in 2018 to 39.3mn. This will be due to economic growth and increased consumer spending across most of Turkey's key source markets for arrivals, as well as continued investment in tourism and transport infrastructure in the country and the prospect of the effective marketing of Turkey's many tourism assets. Arrivals may also be boosted by travellers avoiding other unstable destinations in the Middle East and North Africa due to security concerns, as well as high-spending Russian tourists avoiding EU destinations in the wake of sanctions between the EU and Russian Federation. A diverse group of source markets means that this growth is likely to be resilient to regional downward pressure on arrivals as Turkey begins to increase its proportion of arrivals from the Middle East.

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Outbound travel, too, is set for increases in numbers and will grow faster than inbound travel, though it will still be a much smaller number in 2018, at an estimated 8.9mn. This, combined with the growth in arrivals, will lead to a boost in hotel numbers (we expect to see 600 new hotels open in Turkey over the next four years), industry value and takings from tourism-related receipts.

Several of the world's leading hotel chains are opening dozens of new hotels across the country in light of these positive indicators for growth. Work is also under way to significantly boost Turkey's air travel infrastructure, which delivers the majority of arrivals to the country, through the construction of a new six-runway airport servicing...

The Turkey Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Turkey Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Turkish tourism industry.

Key Benefits

* Benchmark BMI's independent tourism industry forecasts for Turkey to test other views - a key input for successful budgetary and planning in the Turkish tourism market.

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