"Imaging Devices in Greece" now available at Fast Market Research

The ongoing economic recession and the proliferation of smartphones caused imaging devices to decline for yet another year, recording a 13% decline in retail volume terms in 2014. The momentum of smartphones, which are equipped with cameras which meet basic needs and offer all-in-one convenience, took a heavy toll on entry-level fixed lens digital cameras, which represent the bulk of sales of imaging devices. For its part, camcorders witnessed pressure from SLR cameras, and saw its sales decline, with the sole exception of action cameras. As consumers moved to more expensive SLR cameras and compact system cameras, as well as more sophisticated fixed lens cameras, the average unit price of imaging devices increased in 2013, and thus current value sales saw a slower decline of 5%.

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Industry Prospects

Imaging devices in Greece is expected to see a negative retail volume CAGR of 11% and a negative value CAGR of 4% at constant 2014 prices over the forecast period. The smartphone all-in-one trend and low disposable incomes are set to be the basic reasons for these anticipated declines, whilst the better value projection will be the outcome of the consumer shift towards DSLR and compact system cameras, at the expense of fixed-lens cameras. It is also anticipated that more expensive models will be launched in digital cameras, contributing to the anticipated increase in the average unit price in digital cameras and imaging devices at constant 2014 prices over the forecast period. With regard to camcorders, declines are set to remain in evidence during the forecast period; a situation which is set to be due mainly to the proliferation of smartphones and SLR cameras with high-quality, full HD video recording capacity.

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Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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