Recent Study: 100% Home Delivery/Takeaway in Russia

100% home delivery/takeaway recorded current value growth of 13% in 2013, with sales mainly being fuelled by the gradually changing eating habits of Russian consumers. Currently most popular with inhabitants of Moscow and Saint Petersburg, delivery/takeaway has huge potential amongst citizens of other big cities. Active lifestyles and the increasing pace of modern living in big cities leaves less and less time for cooking at home. In addition, the increasing purchasing power of Russian consumers and the high level of convenience of delivery/takeaway will also fuel the development of the area.

Competitive Landscape

Imperia Pizzy maintained its leading position in 2013, recording a value share of 7%. Mainly focused on pizza, the company expanded its variety of offered dishes and nowadays also offers sushi, salads, snacks, desserts, etc. The company’s leadership in the market is supported by free of charge delivery on a 24 hour basis, wide variety of acceptable payments, including web money, mobile applications available for both iOS and Android users, active promotion via social networks, bonus programmes for loyal customers, discount campaigns, etc. The company operates in Moscow and plans forthcoming expansion to residential areas of Moscow.

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Industry Prospects

100% home delivery/takeaway has a projected forecast period constant 2013 price value CAGR of 4%. No significant changes in sales share of chained players or pizza operators is expected, with all market players expected to grow evenly. Chained players will keep expanding delivery coverage and will possibly consider regional expansion as the best business development prospect. Independent players will continue to dominate the market due to the high level of attractiveness of this area and relatively low business entrance barriers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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