Cider/Perry in Poland: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Dec 17 2014

In 2013 sales of cider witnessed a breakthrough. Following the decline in excise duty by 14% on 1 January 2013, manufacturers started to launch new products. Generally, Poland is one of the biggest producers of apple worldwide. This, in turn, explains why domestic manufacturers were fast in developing new products.

Competitive Landscape

The domestic Ambra gained the leading position in sales of cider. This is attributable to the wide availability of its product, Cydr Lubelski, combined with relatively strong marketing support. Naturalness, lightness, taste, modernity and locality are attributes of Cydr Lubelski that are appealing to consumers. The brand is sold in 1-litre glass bottles, price at PLN10. Following the success gained by Cydr Lubelski, it was expanded with a honey variant in December 2013.

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Industry Prospects

Cider sales have bright future in Poland. Representatives of Ambra, Janton and Bartex-Bartol share the same opinion, cider sales should be a star of the future. Expected growth in popularity of mixed/flavoured beer will also contribute to an increase in interest in cider. Cider will constitute an alternative to mixed/flavoured beer that symbolises naturalness and localness. Cider represents also great export potential due to the high quality of domestic apples. Apples cultivated in Poland are amongst the best worldwide in terms of acidity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Poland?
* What are the major brands in Poland?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

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