Polishes in Uzbekistan - New Market Research Report

Polishes had a strong presence in Uzbek home care; however, consumers were not strongly motivated to buy them. Existing consumer base did not change; it comprised the most loyal consumers buying polishes on a regular basis. As for the rest, they were either used to managing without polishes products, or considered polishes as unnecessary products of secondary importance. Absence of any marketing campaigns kept this situation unchanged and prevented any boost in sales, despite good potential.

Competitive Landscape

In 2013, the competitive landscape of polishes remained stable, and no changes were seen among leading companies. Retail sales were led by Sara Lee Corp with 25% vale share with its Kiwi brand. Cigir Kimya AS, with its Silver brand, registered 19% and was second. Werner & Mertz GmbH with the Erdal brand remained third with 14%. All three major brands owed their popularity to longer presence in the market, which generated strong consumer loyalty and maintained strong shares.

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Industry Prospects

Despite slow dynamics and stagnant trend over the review period, polishes is expected to grow over the forecast period, taking advantage of on-going housing trend in the country. While the overall scale of sales will be lower compared to real potential, sales of polishes will nevertheless benefit from growing number of new consumers or consumers starting to use polishes on a more regular basis.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Uzbekistan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Uzbekistan?
* What are the major brands in Uzbekistan?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

- Home Care in Uzbekistan
- Surface Care in Uzbekistan
- Polishes in Israel
- Polishes in Hungary
- Polishes in the Czech Republic