Market Report, "100% Home Delivery/Takeaway in Taiwan", published

Pizza is typically consumed as part of a group in Taiwan. However, in 2013 Pizza Hut began exploring smaller individual sized pizzas. This was largely in response to the threat of the broad range of choices available to those seeking individual portion sized meals and represents a move to expand the market size to embrace individual diners. Napoli Pizza has followed and now offers individual diner sized choices. However, Dominos has not yet moved in this direction.

Competitive Landscape

100% home delivery/takeaway is dominated by multinationals, both in outlet and sales terms. The largest player, Pizza Hut, operated by Yum! Restaurant (Taiwan), continued to expand in outlet terms and increase its sales in 2013. Pizza Hut has successfully stirred up interest in a series of new products. The company launched its popular crisp cheese crust pizza in January 2013 and this was followed by its golden tornado crust pizza, which is marketed as being tailor made for the Taiwan market, in mid-2013. In addition, in September 2013 the company introduced individual sized single pizzas.

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Industry Prospects

100% home delivery/takeaway sales are projected to increase at a constant CAGR of 2% over the forecast period. Continued media promotions and ongoing discounting efforts will ensure demand for this type of product remains steady despite tough competition from outside the area. Overall growth will remain quite slow as pizza remains a food eaten only occasionally and not a regular part of a consumer’s diet.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of 100% Home Delivery/Takeaway in Taiwan?
* What are the major brands in Taiwan?
* What is the most popular cuisine type in home delivery/takeaway in Taiwan?
* How have independent pizza 100% home delivery/takeaway brands competed against chained brands?

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