Baby and Child-Specific Products in Romania - New Report Available

Availability of baby care products improved over the review period but the category remained small in value sales due to the country’s low levels of disposable income. In rural and smaller urban areas, these products were unknown and tradition remained very strong, as "adult targeted" products were often substituted for specialist baby care products. Consumers in large cities were the heaviest purchasers of baby and child-specific products, stimulated by the strong expansion of modern pharmacies and retail chains which accounted for the majority of sales.

Competitive Landscape

Johnson & Johnson Romania retained leadership in 2013 with 29% value share. It was followed by Beiersdorf Romania with 24% share and Avon Cosmetics Romania with 11% share. Being a small category but with a long market presence, the category is concentrated, with the top three manufacturers accounting for 65% of sales. All three manufacturers have an active presence across the main categories which helped them to lead baby and child-specific products overall.

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Industry Prospects

Baby and child-specific products is expected to continue to suffer from low purchasing power and low birth rate in the forecast period. However, there are optimistic prospects regarding a recovery from low purchasing power based on the economic growth for the forecast period. The same period will continue to see a decrease in the birth rate. These are the reasons for the slow value CAGR expected in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Romania?
* What are the major brands in Romania?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

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