Now Available: Argentina Consumer Electronics Report Q1 2015

From: Fast Market Research, Inc.
Published: Mon Dec 22 2014

Consumer electronics spending was hit hard by the e conomic challenges in 2014, with total spending estimated to have contracted 13.3%. Peso devaluation, high inflation and technical debt default in Q214 negatively impact ed Argentine consumer purchasing power in global markets, as well as eroding confidence levels and restricting access to credit - all of which contributed to the contraction. Despite this bleak performance we believe the outlook for Argentina is stronger over the medium term . Areas of growth we identify include smartphones, tablets, hybrid notebooks and Smart TVs . We expect to see the recovery begin in 2015, as slower inflation and stronger real growth should help the market for consumer electronics rebound, however there is downside risk with Argentina vulnerable to external shocks .

Headline Expenditure Projections

Computer Hardware Sales: USD2.3bn in 2014 to USD2.3bn in 2015, an increase of 1.7%. After a sharp contraction in demand in 2014 as a result of peso devaluation we expect the PC market to begin recovery in 2015, with low-cost tablet and notebook sales expected to outperform.

Full Report Details at

AV Sales : USD2.0bn in 2014 to USD1.9bn in 2015, a contraction of 4.6%. AV sales expected to underperform in 2015 as a result of TV set demand being brought forward to 2014 by the FIFA World Cup and the continued cannibalisation of digital camera volumes by proliferation of smartphone ownership.

Handset Sales : USD1.7bn in 2014 to USD1.7bn in 2015, an increase of 3.1%. The handset market has outperformed in recent years as smartphone sales boomed, even during the economic crisis of 2014, however growth is expected to slow from 2015 as a result of market saturation and price erosion as vendors compete aggressively for market share.

Key Trends & Developments

The economic crisis in 2014 proved disruptive to IT market growth, as would be expected given the scale of devaluation, inflation and capital controls. One specific...

The Argentina Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Argentina.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Philippines Consumer Electronics Report Q1 2015
- Malaysia Consumer Electronics Report Q1 2015
- China Consumer Electronics Report Q1 2015
- Kuwait Consumer Electronics Report Q1 2015
- Thailand Consumer Electronics Report Q1 2015
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »