Austria Telecommunications Report Q1 2015 - New Study Released

From: Fast Market Research, Inc.
Published: Mon Dec 22 2014

The Austrian mobile market has reached its saturation point and BMI believes that subscription growth will plateau during our forecast period - thus any potential growth will come from cannibalising the market shares of existing operators. Expanding 3G and 4G services will offer new revenue streams, but increasing competition is likely to erode the average revenue per user, and there is a looming threat of IP substitution that could see operator revenues for voice and SMS services cannibalised by applications such as Skype, WhatsApp and Viber. The wireline segment is in a stronger position, with demand for higher capacity services continuing to grow, alongside uptake of bundled services, offering operators lower churn and higher value growth opportunities.

Key Data

* Mobile subscriptions down 1.1% year-on-year (y-o-y) to 13.02mn in Q314.
* SMS IP substation a significant threat to operator revenues, with Telekom Austria data showing SMS volumes sent by its subscribers declined 26% y-o-y to Q314.
* According to regulatory data, growth of broadband subscriptions continued its steady pace in 2013, ending the year with 7.7mn subscriptions, up by 9.6% y-o-y. This also includes mobile broadband and smartphone tariffs.

Full Report Details at

Key Trends And Developments

Ultra-low wholesale prices being offered by Drei ( 3 Austria), and the response from its rivals, have catalysed growth in the MVNO market - attracting new investment. The change in Drei's wholesale pricing regime was a condition of it acquiring rival Orange in late 2012. In September 2014 Hofer, the Austrian arm of Germany-based Aldi Süd, announced it would provide telecoms services as an MVNO in early 2015. Hofer will reportedly use the network of T-Mobile Austria. There have been speculations that the new MVNO might be named 'Hofer Talk'. Meanwhile, in November 2014 Tele2 Austria announced it planned to re-enter the Austrian mobile services market as an MVNO in H214. Tele2 had operated in Austria as...

The Austria Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Austria's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Austria Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Austria.

Key Benefits

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