Consumer Attitudes and Online Retail Dynamics in Italy, 2013-2018 - New Market Research Report

From: Fast Market Research, Inc.
Published: Wed Dec 31 2014

"Consumer Attitudes and Online Retail Development in Italy, 2013-2018" is the result of Conlumino's extensive market research covering the online retail industry in Italy. It provides the magnitude, growth, share, and dynamics of the online retail market in Italy. It is an essential tool for companies active across Italy's online retail value chain and for new companies considering entry into the online retail market in Italy. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Italy's online retail environment. In addition, it analyses the key consumer trends influencing the Italian online retail industry.

By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Full Report Details at

Key Findings

* Despite of the forecasted slow growth of overall retail sales, online retail sales are expected to increase at a CAGR of 20% over the next five years
* Online retailers are extensively using social media to promote their websites
* Highly demanding customers are expected to cut down the profit margins of online retailers
* Despite the prolonged recession, online fashion retailing is growing

* Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
* Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Reasons to Get this Report

* The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
* Understand the consumer behavior and online trends in Italy
* Understand which products will be the major winners and losers in the online arena in the coming years
* Learn from best practice approaches outlined in the case studies of leading online retailers

Companies Mentioned in this Report:, Esselunga,, Zalando, Privalia, Spartoo, Saldiprivati,, Voyage Prive

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Consumer Attitudes and Online Retail Dynamics in South Africa, 2013-2018
- Consumer Attitudes and Online Retail Dynamics in South Korea, 2013-2018
- Consumer Attitudes and Online Retail Dynamics in China, 2013-2018
- Consumer Attitudes and Online Retail Dynamics in Germany, 2013-2018
- Consumer Attitudes and Online Retail Dynamics in Japan, 2013-2018
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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