New Report Available: Germany Information Technology Report Q1 2015

From: Fast Market Research, Inc.
Published: Wed Dec 31 2014

The outlook for the Germany's IT market has been downgraded this quarter as a result of the economic slowdown and heightened downside risk. However we expect total spending will continue to increase in each year of our forecast, with demand for IT services including cloud computing and big data forecast to outperform. Additionally, Germany continues to attract inward investment from leading global IT market vendors, with the Internet of Things investment a leading trend in 2014. Vendors are attracted to Germany by, a n educated workforce and the presence of several major IT companies in the market. There is however downside from IT market trends as well as economic headwinds. For instance, the issue of data security and privacy, which has implications for a range of IT products and solutions, continues to be a concern for German public and private sector decision makers.

Full Report Details at

Headline Expenditure Projections

Computer Hardware Sales: EUR24.5bn in 2014 to EUR25.3bn in 2015, an increase of 3.1%. The desktop and notebook markets have stabilized after decline 2012-2013, while tablet demand continues to be the primary driver of growth.

Software Sales: EUR8.5bn in 2014 to EUR8.7bn in 2015, an increase of 2.8%. Software spending growth forecast to decelerate from 2014 as OS upgrade spending was brought forward by the withdrawal of Microsoft support for the legacy XP OS in April 2014.

IT Services Sales: EUR18.4bn in 2014 to EUR19.2bn in 2015, an increase of 4.2%. Increased adoption of outsourcing, cloud computing and big data services will ensure IT services outperformance over the medium term.

Key Trends And Developments

Germany is not only one of Europe's leading markets for IT spending, but also as a centre for innovation. This trend is expected to continue after several major investments took place in 2014 in start-up incubators and innovation labs in Germany, which BMI believes reflects the positive sentiment towards Germany's evolving ICT...

The Germany Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Germany Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Germany.

Key Benefits

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Company: Fast Market Research, Inc.
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