New Market Report: Malaysia Consumer Electronics Report Q1 2015

The consumer electronics market in Malaysia has expanded rapidly in value and volume terms in recent years as declining device prices combine with strong economic performance and r ising incomes to drive demand growth . Broadly speaking, we expect this dynamic we expect to remain in place in the medium term. I ncreasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors will ensure the market continues to deepen, but as the market becomes saturated intense price competition is expected to result in a squeeze on value growth and vendor margins . There is also downside risk due to uncertainties over the export market, particularly the potential for a hard landing in China .

Headline Expenditure Projections

Computer Hardware Sales: USD2.7bn in 2014 to USD2.9bn in 2015, growth of 8.2%. We also expect a resurgence in traditional form factor sales in 2015 while tablet sales will remain robust, although there is downside risk from consumer substitution of tablet for phablet purchases.

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AV Sales: USD1.2bn in 2014 to USD1.2bn in 2015, an increase of 3.2%. The AV segment is again forecast to underperform, but after a precipitous decline in digital camera volumes in 2013 and 2014, we expect the market to stabilise form 2015.

Handset Sales: USD3.2bn in 2014 to USD3.3bn in 2015, growth of 4.4%. Saturation in the core smartphone market, combined with price erosion as vendor competition intensifies, will limit value increases from 2015.

Key Trends And Developments

BMI's view that global smartphone market leader Samsung Electronics' broad strategy of targeting the premium and mass market with smartphones left it vulnerable to competition from low-cost rivals market share maximisation strategies began to play out in Malaysia in 2014. Global PC market leader Lenovo emerged as the leading threat to Samsung's smartphone market dominance in 2014, with browsing traffic showing the largest gain of...

The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.

Business Monitor International (BMI)'s Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.



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