Market Report, "Kuwait Consumer Electronics Report Q1 2015", published

From: Fast Market Research, Inc.
Published: Fri Jan 02 2015

The Kuwait i consumer electronics market is highly lucrative in per capita terms, but the total value of the market is limited by the small size of the population. Kuwaiti nationals enjoy among the highest incomes in the world, and have demonstrated a propensity to spend on luxury items in the consumer electronics market, a trend we expect to remain in place over the medium term . High-status and fashionable products, for instance Apple's iPad and iPhone, have fared particularly well. There is also a smaller low-income migrant worker market, providing demand for low-end products, primarily in the handset market. We expect the overall market will continue to develop, with the strongest growth forecast for smartphone, tablet and hybrid notebook sales in 2015 .

Full Report Details at

Headline Expenditure Projections

* PC Sales: USD520mn in 2014 to USD545mn in 2015, an increase of 4.8%. Tablet sales growth forecast to slow but a pickup in notebook demand will help to compensate.
* AV Sales : USD359mn in 2014 to USD383mn in 2015, up 6.8% in US dollar terms. Growth expected to slow from 2014 when the FIFA World Cup in Brazil boosted spending on TV sets.
* Handset Sales : USD475mn in 2014 to USD511mn in 2015, an increase of 7.6% in US dollar terms. Although smartphone penetration is high in Kuwait, which will see demand growth decelerate, the high replacement rate among Kuwaiti nationals will ensure the market remains buoyant in 2015.

Key Trends And Developments

BMI has a bullish outlook for the Kuwaiti handset market despite the challenges presented by the maturity of the smartphone market. We estimate that smartphone penetration among nationals and professional expatriates reached 76% at the end of 2014, up from 64% a year earlier, but with the number of first time buyers estimated to have declined from 507,000 in 2013 to 315,000 in 2014. Vendors are having to adapt to a new market dynamic as an increasing portion of smartphone sales are replacements,...

The Kuwait Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Kuwait.

Business Monitor International (BMI)'s Kuwait Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Kuwait.

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