"Australia Consumer Electronics Report Q1 2015" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Jan 05 2015

High incomes and strong demand for premium devices make Australia a lucrative market for consumer electronics vendors. However, t he outlook for the Australian consumer electronics market is weakened by the maturity of the market, with high penetration rates for PCs, HD TV sets and smartphones leaving diminished prospect for rapid growth compared to the majority of APAC markets. Furthermore, the economic outlook is weakening, with currency depreciation a medium term downside risk that could affect confidence levels and the affordability of imported device . Despite these limitations on growth v endors can look to emerging product cate gories s uch as U ltrabooks and hybrid notebooks, U ltra-HD, smart and 3D TV sets, and LTE smartphones as areas of growth.

Full Report Details at
- http://www.fastmr.com/prod/938351_australia_consumer_electronics_report_q1_2015.aspx?afid=301

Headline Expenditure Projections

Computer Hardware Sales: USD6.7bn in 2014 to USD6.6bn in 2015; down 0.9% in US dollar terms. A decline in tablet sales in 2015 will mean the market again contracts in US dollar terms.

AV Sales : USD3.4bn in 2014 to USD3.2bn in 2015; -5.3% in US dollar terms. The decline in demand for digital cameras is expected to slow, but the AV market is expected to return to its declining trend.

Handset Sales: USD4.8bn in 2014 to USD4.9bn in 2015; +3.1% in US dollar terms. We expect the handset market to be the outperforming segment of the consumer electronics market as LTE rollout boosts replacement purchases.

Key Trends And Developments

BMI expects the AV market in Australia will resume its decline in 2015 after the temporary boost seen in 2014 due to vendor innovation and the FIFA World Cup in Brazil. The latest penetration data show HD TV is already widely adopted, but consumers are increasingly upgrading to Smart TV models, which we believe will be ubiquitous by the end of our forecast period. However, vendors have been unable to generate significant momentum towards Ultra-HD TV set upgrades (OLED/4K), with prices still prohibitive for mass market penetration even in high...

The Australia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Australia.

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