"Netherlands Food & Drink Report Q1 2015" now available at Fast Market Research

The Dutch economy will grow just above the eurozone average over 2015 and 2016. However, high levels of household debt combined with persistently weak external demand will prevent the economy reaching escape velocity. While we believe that the worst is over for the Dutch consumer, we do not envisage a significant spike in household spending any time soon. With household debt remaining extremely high this will cap disposable income and private consumption growth in the near and longer term. Consequently, we do not expect much dynamism in the country's food and drink market in the short term, with discounted goods remaining popular amid high unemployment and rising inflation.

Headline Industry Data (local currency)

Full Report Details at
- http://www.fastmr.com/prod/938429_netherlands_food_drink_report_q1_2015.aspx?afid=301

* 2014 per capita food consumption growth: +2.69%; forecast compound annual growth rate (CAGR) 2013 to 2018 = +3.75%.
* 2014 alcoholic drink value sales growth: +1.32%; forecast CAGR 2013 to 2018 = +1.39%.
* 2014 soft drink value sales growth: +1.64%; forecast CAGR 2013 to 2018 = +2.89%.
* 2014 mass grocery retail sales growth: +4.07%; forecast CAGR 2013 to 2018= +4.53%.

Key Company Trends

Heineken Shifts Focus to Lesser Known Brands : In November 2014 it was announced that Dutch-based brewer Heineken is looking to expand some of its lesser-known brands globally, while also launching new varieties in domestic markets. The effort is a bid to boost the company's growth and profit, in response to struggling sales in Europe and the US. Heineken first launched its innovation strategy in 2010, which has aimed to increase sales of products in the market for less than three years from 2.6% of total sales to 6% by 2020. Alexis Nasard, Heineken's chief marketing officer, said: 'Heineken is and will always be the priority, but going forward our global offering will be a lot broader.'

Ahold Looks to Grow Online Sales : In autumn 2014 Ahold announced that the company's online sales are expected to reach EUR1.4bn by the end of the year, with the...

The Netherlands Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Netherlands Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Netherlands.

Key Benefits

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