"Mixed Retailers in Mexico" Published

Warehouse clubs previously seemed like a highly promising channel but has had a dismal performance in recent years. After a positive 2012 when warehouse clubs grew 9% in value, in 2013 it showed just 2% growth, which in 2014 went negative to 1%. The main reason for this contraction is that Sam’s Club, which represents 72% of warehouse club sales, started to see a poor sales performance from 2013 when it grew only 1% in value despite opening 14 new outlets, meaning that its sales at same stores posted negative movements that continued during 2014. City Club (Organización Soriana) also posted a negative performance during the year contributing to the negative growth of warehouse clubs. In contrast to its competitors, Costco is the only chain predicted to see positive growth by the end of 2014 thanks to a higher income consumer target which is being less impacted by the economic slowdown in Mexico.

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Competitive Landscape

Coppel SA de CV led mixed retailers with a 29% value share and variety stores with a 62% share. The company sells furniture, clothing and consumer appliances, with a focus on middle- and low-income consumers. Its strategy is to geographically expand in large and medium cities in order to increase its base of consumers. The company has well-developed credit schemes which are attractive to consumers who are unable to obtain credit from banks, which might become a double-edged sword: On one hand, the credit has granted it growth even through rough periods of the economy, but on the other, its non-performing loan portfolio was about 25% in 2013 and 29% in 2014, which might become a threat for the company’s finances.

Industry Prospects

Mixed retailers is expected to post a value CAGR of 4% at constant 2014 prices, over the forecast period given that a strategy of several important players is steady geographical expansion.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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