Nigeria Food & Drink Report Q1 2015: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Jan 20 2015

Although we continue to forecast robust economic growth in 2015 and the years thereafter, the risks to the Nigerian economy have increased over recent quarters thanks to shifting dynamics in global oil markets. Overall, given Nigeria's population size and demographic and economic profile, we expect private consumption to be a positive contributor to headline growth in the years ahead. Nigerians currently spend more on food per capita than their counterparts in Ghana and Kenya - two of the other relatively stronger recipients of foreign direct investment in Africa from global consumer companies.

The long-term outlook remains very bright. We are forecasting average annual real GDP growth of 7.0% over the next 10 years and expect the Nigerian government to prioritise investment in vital infrastructure over our forecast period and beyond, which will greatly benefit the food and drink sector, as well as the grocery retail sector.

Full Report Details at

Headline Industry Forecasts

* Per capita food consumption (local currency) 2014 = +5.9%; forecast compound annual growth rate (CAGR) 2013 to 2018 = +7.3%
* Beer volume sales 2014 = +4.0%; forecast CAGR 2013 to 2018 = +4.0%
* Mass grocery retail sales (local currency) 2014 = +33.5%; forecast CAGR 2013 to 2018 = +38.7%

Key Industry Trends And Developments

Heineken Plans Merger Of Nigerian Subsidiaries : Heineken announced in May 2014 that it intends to merge Nigerian Breweries with Consolidated Breweries. The company holds a 54.1% stake in Nigerian Breweries and 53.8% stake in Consolidated Breweries and has filed a pre-merger notification with the Nigerian Securities and Exchange Commission. The proposed merger will maximise Heineken's potential to capitalise both on Nigeria's growing beer market and its competitive position with the other multi-national big players in Nigeria, Diageo and SABMiller. The two companies will continue to operate as usual, while the necessary regulatory approvals are awaited, but once the...

The Nigeria Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Nigeria Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Nigeria.

Key Benefits

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