Direct Selling in Colombia - New Market Report

Over the review period, direct selling in Colombia recorded rapid growth, and continued to appeal to new entrants. In the second semester of 2013, Usana entered to compete with nutritional products with a concept that focuses on health and wellbeing, not only selling products to reduce weight for example, but associated to healthy feeding habits. In addition, the Peruvian company Fuxion, which also focuses on products aimed at improving health through products targeting different areas of the body, arrived in Colombia in 2014.

Competitive Landscape

Avon, Yanbal and Esika continued as the top three brands within direct selling. They have strong positioning in colour cosmetics and fragrances, and have been able to maintain this leadership supported by constant innovation that allows them to respond rapidly to changing consumer needs and preferences. Companies like Belstar (Esika) and Yanbal focus their portfolio on beauty and personal care products and jewellery, whilst Avon also incorporates apparel and homeware.

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Industry Prospects

Value sales through direct selling are expected to increase by an average yearly rate of 4% at constant 2014 prices over the forecast period, being lower compared to the average performance of the review period. The channel could face stronger competition from internet retailing, as Colombians are more aware of the advantages of that channel and will be more familiarised with online transactions, and taking advantage of the different payment methods that companies operating in Colombia offer. Nevertheless, direct selling will continue being popular in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Colombia?
* How important is direct selling in Colombia?

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