Incontinence in Georgia - New Report Available

SCA Group has launched a product for light incontinence in supermarkets, which should increase consumer awareness about new methods to take care of the condition. Overall, incontinence products are aimed at elderly people and hospital patients. This innovative product should broaden the target consumer group to include women with a slight disorder who lead a more active lifestyle.

Competitive Landscape

Two main players have dominated the market for the last few years. Market leader SCA Group supplies its Tena brand, controlling 70% value share. Eroprosan Spa’s Flufsan brand occupies 3% value share, while the remaining 27% is made up of small manufacturers, which includes sales of products on trial. In this small market, new players need large financial resources to take market share from these established brands that are familiar to consumers.

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Industry Prospects

For slight disorders, the new culture for consuming incontinence products should improve sales in light incontinence products. Chronic incontinence is not financed by the government. However, if the social assistance given to Georgia’s elderly population increases, it could positively affect sales as people will have more money to spend.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Georgia?
* What are the major brands in Georgia?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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