Cotton Wool/Buds/Pads in Georgia - New Report Available

From: Fast Market Research, Inc.
Published: Fri Jan 23 2015

Sales of cotton wool are decreasing significantly, but cotton pads are becoming more popular. Previously, pads were only offered by one manufacturer, but are now produced by all companies. Pads now have diverse packaging, with different prices, and varying quantities of pads inside, which has increased the average unit price significantly. In a pack of cotton wool, the product weight was more than it is in a package of cotton pads, but pads are still the preferred format for their convenience.

Competitive Landscape

Harper Hygienics leads the market with its Cleanic brand taking 25% share, Ukrvata’s Ukrvata is second with 18% and Bamba’s Cotton Wool is third with 17%. Ukrvata and Bamba are both cotton wool brands, at quite a low price compared to Cleanic. Bamba is priced at GEL12 per kg and Ukrvata at GEL20 per kg, while Cleanic starts at GEL40 per kg.

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Industry Prospects

The category is already mature, so growth is not expected to be significant, and the unit price should remain constant over the forecast period. Cotton pads are sold within small, medium and large packs, which have almost equal sales in 2013. In future years, sales of large packs will grow faster due to their lower unit price. When comparing the range of pack sizes, small packs of pads cost more than bigger ones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Georgia?
* What are the major brands in Georgia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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