Now Available: Dog Food in Russia

Based on provisional 2014 estimates, the dog food category is expected to demonstrate dynamic growth, similar to that in 2013. Pet owners will continue to drift towards prepared dog food. Consumers’ willingness to feed their pets with healthy and natural food will remain the main driver of growth. One of the most impressive introductions is likely to be seen in the vacuum-dried dog food category, providing pet owners with 90-100% dried meat products.

Competitive Landscape

Based on provisional 2014 estimates, further intensification of competitive activity is expected. Major multinational players will extend or modernise Russia-based facilities in 2014-2015 to enhance industrial output alongside further heavy advertising. Russia’s WTO accession and the opening of custom borders for newcomers will boost new offerings within premium and super premium dog food.

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Industry Prospects

The future growth of dog food remains steady. Despite microeconomic indicators forecasting a disappointing climate in the short term, the dog food category is expected to see healthy value growth rates over 2014-2019, albeit weaker than those over the review period. Volume sales are anticipated to increase thanks to pet population growth alongside pet owners’ moderate shift to industrially prepared dog food. The competitive environment will toughen, pressing down unit prices within almost all categories. Due to Russia’s WTO accession, custom duties applied for pet food will be cut by half by 2016 to make it easier for newcomers to penetrate the Russian dog food market. This will intensify price competition, especially within premium and economy dog food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Russia?
* What are the major brands in Russia?

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