Computers and Peripherals in Taiwan - New Market Report

From: Fast Market Research, Inc.
Published: Wed Jan 28 2015

In 2014, electronic sports (e-sports) which are video game competitions, continued to help sustain demand for desktops, especially in the higher-end segment with a higher performance. However, as consumers switched from desktops to laptops due to mobility, overall desktops continued to face declining sales. Consumers commonly replaced desktops with laptops with over 14-inch screen size and higher performance capabilities.

Competitive Landscape

In 2013, local manufacturer AsusTek Computer Inc led computers with 21% retail volume share, an increase from 2012. The Asus brand is very active in laptops, netbooks and tablets. Asus laptops have affordable prices, advanced technology, attractive appearance, strong brand reputation, and channel partners' support. In 2013, the company launched a new series Zenbook, which has a unique appearance with glass showing a fashionable design. Within desktops, Asus showed positive growth in 2013 despite many other players recording decline. Their target consumers are businesses and elderly people for desktops. These consumers have strong consumption abilities and are willing to purchase high-quality products. Lastly, Asus has been innovative and launched many new tablet products that boosted its sales within tablets and other portable computers. It launched the fonepad MeMO pad at a reasonable price point. Asus also cooperated with Google, and in 2013 the company launched new generation named Nexus 7, which was easy to carry, and offered a high performance and complete Google system service.

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Industry Prospects

Growth in computers and peripherals is overall set to be healthy in volume terms over the forecast period. Burgeoning sales of tablets will be the chief driver. Penetration of tablets will continue to increase as more non-users take up this increasingly popular new device. Moreover, manufacturers are also launching new innovations such as hybrid and convertible tablets to help expand the usage of tablets for both entertainment and work, further increasing the appeal of tablets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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