Retail Tissue in Georgia: New research report available at Fast Market Research

The number of domestic companies increased in 2013, and domestic manufacturers have improved both their value share and also product quality since 2012. Georgia’s domestic manufacturers can now compete with international brands, with high quality and a lower price. The domestic companies produce various types of products, and therefore they can compete on the basis of product choice and diverse price points.

Competitive Landscape

Kyivsky Kartonno-Paperovy Kombinat VAT dominates with its Obukhiv brand, controlling 27% volume sales. The toilet paper company has an acceptable price and quality and a wide distribution network. Although the brand has been on market for many years, controlling 23% value share, it has lost part of its share in the last two years. Ipek Kagit Sanayi ve Ticaret is represented on market by two brands, Selpak and Solo. The company is in third place in volume sales terms, with 14%, and in second place in value sales with 17% share. Selpak and Solo are both well-advertised and familiar brands, which have been on the market for years and are present in all categories. This wide range of products and quality is positively reflected in the company’s sales.

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Industry Prospects

Share of domestic manufacturers will continue to grow over the next five years, as companies have already invested in production equipment to increase efficiency and capacity. Sales of paper towels are also expected to grow within the forecast period, where companies will listen to the demand for quality products and focus on this more.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Georgia?
* What are the major brands in Georgia?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

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