Hair Care in Macedonia - New Market Report

Hair care in Macedonia saw current value growth of 4% in 2013, reaching MKD766 million (including salon hair care). The 2013 current growth rate was lower than the current value CAGR recorded over the review period.

Competitive Landscape

L’Oréal Groupe led hair care in Macedonia in 2013 with 24% value share. This multinational company took over leadership within hair care in Macedonia in 2012. L’Oréal Groupe gained leading position because of the improved and newly diversified portfolio of hair care products within the L’Oréal and Garnier brands.

Industry Prospects

Hair care, the second largest within beauty and personal care, is expected to have slower volume and value growth in the forecast period compared to the review period. This is due to limited volume demand due to lower demographic groups and increased price sensitivity amongst the largest portion of Macedonian consumers.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Macedonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Macedonia?
* What are the major brands in Macedonia?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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