Away-From-Home Tissue and Hygiene in Georgia: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jan 29 2015

Companies continued to function actively, despite external factors such as elections or protest rallies. Due to these activities, the commercial organisations managed to maintain growth in sales of away from home tissue and hygiene products. Political changes have had a negative impact on public institutions, like schools and hospitals, as governmental policy affecting these institutions remained vague. Tourism did not weaken in 2013, but was maintained rather than growing in terms of the numbers of people travelling.

Competitive Landscape

Away from home tissue and hygiene products were mainly provided by international companies, such as Georgia-Pacific, Kimberly-Clark, Procter & Gamble, SCA Group and Sano Bruno’s Enterprises. Apart from these, some Georgian entrepreneurs were also active in the market in 2013, including LMS, Mzchetis Kagaldi and Dag.

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Industry Prospects

Tourism should develop significantly by 2018 as it already has an infrastructure, and many companies already work in the field. Georgia’s previous government tried to develop tourism for several years and has improved infrastructure. Although tourism is not a priority for the present government, the current environment is promising for business to develop within tourism. Additionally, the healthcare system is expected to develop during the forecast period, as the government is launching a social protection program for vulnerable people, providing them with free healthcare services. A state budget will be set up to cover these expenses, transferring significant financial resources to hospitals. Hospitals will then be expected to use these funds to improve their service, from both a medical viewpoint and in the context of the overall environment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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