New Market Report: Other Pet Food in Bulgaria

The key driver of growth in this category is small mammal and reptile sales. Animals such as chinchillas, snakes and iguanas are becoming increasingly popular for urban consumers. Further parrots and decorative exotic fish are also perceived to be exciting. The total population of other pets reached 639,000 in 2014. Of those, the majority are fish. A key point to consider in this category is that the prepared food gap is much narrower than that of dogs or cats.

Competitive Landscape

There is growing change in the demographics of other pet populations. Fish and parrots maintained their popularity, while small mammals are the most common new pet, especially for first-time owners. This is going to prompt an increased degree of competition within small mammal/reptile food. Bearing in mind that differentiation and value is achieved through specialisation of the product for a given species (Algerian hedgehogs, rabbits, chinchillas) it is likely that the category is going to become very fragmented.

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Industry Prospects

Other pet food is predicted to record a 2% value CAGR at constant 2014 prices. The growth figure for volume also stands at 2%. These projections are lower than the review period by a small margin in volume terms while value growth is expected to be similar to the review period average. The population of other pets is predicted to decrease by less than 1% by 2019, so there is no drastic change on the horizon. Value sales in 2019 are predicted to amount to BGN2.8 million.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Pet Food in Bulgaria?
* What are the major brands in Bulgaria?
* How is the current retail distribution landscape impacting overall category performance?

Reasons to Get this Report

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