New Market Research Report: Breakfast Cereals in Bosnia-Herzegovina

Following a year of poor performance in 2013, breakfast cereals is set to recover in 2014 due to the intensified efforts of manufacturers to boost sales through promotion. However, growth is not likely to reach the highs recorded during the first half of the review period given the fact that the area is now more mature and there is less room for consumer base expansion.

Competitive Landscape

Nestlé Adriatic, C Hahne Mühlenwerke and Encian lead breakfast cereals sales in the country and are expected to record respective value shares of 30%, 16% and 14% in 2014. Nestlé appeals to the widest consumer base, marketing the most extensive product range. The fact the company’s products are priced above those of competitors is not hurting sales given the strength of its brand name, with higher prices suggesting higher quality. Nestlé is active in working with retailers to present its products in a visually attractive manner, thus boosting the visibility of brands in stores with the large shelf space.

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Industry Prospects

Relative to average growth during the review period (volume CAGR of 3%), breakfast cereals in Bosnia-Herzegovina is expected to see improved performance over the forecast period, with the area having a projected constant 2014 price value CAGR of 5%. Breakfast cereals sales slowed down significantly during the second half of the review period, even declining in 2013, due to the continued contraction of disposable incomes in light of economic instability. However, economic performance is likely to recover over the forecast period, thus allowing for a recovery of breakfast cereal demand and continued consumer base expansion.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Breakfast cereals in Bosnia-Herzegovina?

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