Just Published: "Refrigeration Appliances in Egypt"

Refrigeration appliances remains among the most popular of all consumer appliances categories in Egypt, particularly fridge freezers, which can be found in virtually every household in both urban and rural areas of Egypt. Indeed, the majority of Egyptians consider fridge freezers to be essential equipment for their kitchens. The category’s leading manufacturers are so confident that demand will continue to rise for refrigeration appliances in Egypt that some of them have even established production sites in Egypt, including Toshiba Corp and Sharp Corp.

Competitive Landscape

Three companies, El Araby Group, Olympic Group SAE and Kiriazi Group, are set to continue dominating refrigeration appliances in Egypt in 2014. These companies have been dominating refrigeration appliances for at least the last decade and they have maintained consistent growth in their volume shares in the category over this period. The success of these companies is mainly due to the fact the majority of Egyptian consumers are very familiar with these brands and are prepared to place their trust in them, including local names such as Keriazy and international names such as Toshiba.

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Industry Prospects

Given that the Egyptian government is consistently increasing the cost of electricity, it is likely that the prevailing trends frustration appliances in Egypt during the forecast period will involve a shift towards energy efficient appliances which use less electricity. The majority of Egyptian consumers are expected to be very careful to consider this among the primary criteria determining their choices when deciding upon which refrigeration appliances to purchase during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in Egypt?

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