New market study, "Air Treatment Products in Sweden", has been published

Sales of air treatment products are heavily tied to the Swedish summer. The retailer El Giganten reported that sales increased dramatically, by 900%, in early July 2014, compared with the corresponding period in 2013. El Giganten states there is always a clear increase in demand for air conditioners and cooling fans during the first warm days of summer. This is particularly apparent in the 2014 sales results, which registered a strong increase despite high summer temperatures in 2013. Indeed, supply struggled to meet consumer demand.

Competitive Landscape

Wilfa Sverige leads air treatment products in 2014, with a 12% share of retail volume sales, an increase of two percentage points on 2013. This growth is linked to the company’s success in communicating to consumers the importance of good indoor air quality. The player points to the growing incidence of sickness caused by poor indoor air quality as a factor in developing volume sales beyond existing levels.

Full Report Details at
- http://www.fastmr.com/prod/952167_air_treatment_products_in_sweden.aspx?afid=301

Industry Prospects

Environmental concerns will remain an important driver of retail volume sales growth over the forecast period. Consumers will increasingly look for "green" credentials when opting for air treatment products. Thus, energy-efficient models will grow in popularity and availability.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Sweden?
* What are the major brands in Sweden?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Sweden?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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