New Market Research Report: Biscuits in the Netherlands

Biscuits, and sweet biscuits in particular, remained popular among Dutch consumers as it is an integral part of the country’s culture. Overall, biscuits reached maturity, leading to a stable performance in terms of volume in 2014. Growth rates in both volume and value terms remained in line with the previous year’s figures.

Competitive Landscape

Private label continued to lead sales in 2014, holding the largest share of biscuits value shares in the Netherlands. Albert Heijn, the supermarket at the end of the review period, accounted for the largest portion of private label shares. Private label shares continued to increase in 2014 in biscuits due to the wide availability and assortment and as a means for consumers to save money.

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Industry Prospects

Biscuits is expected to register similar performances over the forecast period to those posted over the review period, with volume sales anticipated to remain constant, while value sales at constant 2014 prices will decline. Chocolate coated biscuits is expected to increase its share within the stable category of biscuits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Biscuits in Netherlands?
* What are the major brands in Netherlands?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?
* How are biscuits manufacturers balancing consumer demand for both healthy and indulgent products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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