South Africa Consumer Electronics Report Q1 2015 - New Market Report

Slower forecasted growth will have a greater effect on the growth of the computer segment of the Consumer Elect ronics industry in South Africa. To some extent this will be offset by an increasing interest in tablets as mobile operators encourage greater data usage through launching own-brand low price devices. The popularity of smartphones launched by MTN and Vodacom highlight the potential for low priced devices although we believe there will be a steady demand for PCs and notebooks in the longer term as economic growth returns and large enterprise and government spending return to stronger levels.

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Headline Expenditure Projections

* PC sales: USD2.7.bn in 2014 to USD3.2bn in 2015. Forecast in US dollar terms reflects the impact of currency weakness and decline in demand for PCs.
* AV sales: USD1.7bn in 2014 to USD1.9bn in 2015. Digital TV sets and set-top boxes expected to drive growth in 2014.
* Handset sales: USD1.8bn in 2014 to USD2bn in 2015. Smartphones will be the main revenue growth driver owing to wider 3G/4G network coverage and lower tariffs.

Risk/Reward Index

South Africa's score was 54 out of 100, earning it sixth place in our table. We expect rising penetration of consumer electronics devices such as smartphones and flat-screen TV sets. However, a large grey market and limited internet access outside major cities and towns pose downside risks to growth.

Key Trends And Developments

Samsung is investing USD20mn in a TV factory expected to start production by the end of 2014. The factory will initially produce around 500,000 TV sets per annum, rising to 1mn. Samsung will subsequently expand the facility with further investment through to 2018, with the addition of new production lines for other CE and household products, including tablet computers. The Samsung factory will be built on KwaZulu Natal's Dube Tradeport, a special economic zone (SEZ). The South African government is establishing the duty-free SEZ hubs to...

The South Africa Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in South Africa.

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