New Report Available: Air Treatment Products in Canada

From: Fast Market Research, Inc.
Published: Tue Feb 03 2015

Air treatment products sales were boosted by a warm spring season in 2014, supporting solid sales at the outset of the summer. In preparation for what many thought would be a warm and humid summer as in 2013, retailers stocked the stores and consumers rushed to get ready for the hot damp air. This initial demand proved to be highly beneficial, as the summer was in fact cooler than average, with lower rates of humidity, and dampened sales during what would be the normal peak period. Volume growth was down from the previous year, although value sales increased as higher-end products enjoyed increased demand.

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Competitive Landscape

Honeywell remained the leading company in the category with a 22% volume share in 2014. Although Honeywell was not active in air conditioners, the largest category, the brand gained its position from leading in fans, (other than ceiling fans) and humidifiers. The player had a strong presence in all retail distribution channels and offered products at both value and high-end price points, with this broad coverage further supporting its leading share.

Industry Prospects

Demand for air treatment products is expected to cool somewhat over the forecast period, and while maintaining a growth trajectory, the increase is anticipated to slow over the five years to 2019. Retail sales will register CAGRs of 3% in value terms at constant 2014 prices and 2% in volume, driven by concerns over air quality and cleanliness. To a lesser degree, innovation in areas such as odour control will support growth in fans and other products, driven by rising pet populations as households manage pet odours in the home.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Canada?
* What are the major brands in Canada?

About Fast Market Research

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