Refrigeration Appliances in Sweden - New Market Research Report

The consumer demand for cost- and energy-efficient and convenience appliances are shaping the direction of retail volume growth. While consumers are more educated and knowledgeable, retailers note there remains a strong role and level of importance attached to in-store product demonstrations in influencing the purchasing decision making process. This is because consumers are not always aware of the technological innovations offered by specific models or appliances.

Competitive Landscape

BSH Home Appliances leads with a 22% share of retail volume sales in 2014. This represents a marginal decrease in share compared with 2013. The company is the national brand owner of the Bosch and Siemens brands. Both brands are highly recognised in Sweden and they command high levels of consumer loyalty due to their perceived reliability and value for money propositions. Additionally, Bosch and Siemens are innovation drivers within refrigeration appliances. For example, the launch of Bosch Green Technology Inside, a range of energy-efficient refrigeration appliances during the review period.

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Industry Prospects

Energy-efficiency will remain an integral driving force for innovation and the development of refrigeration appliances. Manufacturers will continue to communicate the financial savings to be made through investments in energy-efficient appliances. This will encourage consumers to replace and upgrade their refrigeration appliances. This development will stimulate growth in retail volume sales over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in Sweden?
* What are the major brands in Sweden?
* What is the preferred refrigeration capacity size?

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