Report Published: "Microwaves in Sweden"

The consumer demand for convenience ensured the ongoing popularity of microwaves in Sweden. Time-poor consumers are demanding appliances that ease their time concerns but also allow them to prepare healthy and nutritional meals. Addressing the health and nutrition needs of consumers is an important goal for manufacturers of microwaves.

Competitive Landscape

Whirlpool Nordic leads microwaves in 2014, with a retail volume share of 20%. There are a number of factors contributing to Whirlpool’s success, but the most important is its ability to consistently meet consumers’ demands for design, functionality and product quality through new product launches. The most recent example is the Max range of microwaves, which are noted for their compact, innovative and functional designs. The company’s status as an innovator and driver of value in microwaves supported its performance in 2014.

Full Report Details at
- http://www.fastmr.com/prod/952762_microwaves_in_sweden.aspx?afid=301

Industry Prospects

Leading manufacturers are expected to continue to tap into the health and wellness trend by pushing combination microwaves, which offer healthy cooking options, such as grilling and steaming. This will help to increase the appeal of microwaves among consumers concerned about health and wellbeing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Sweden?
* What are the major brands in Sweden?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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