Now Available: Large Cooking Appliances in Colombia

From: Fast Market Research, Inc.
Published: Wed Feb 04 2015

Standard fitted kitchens remain the most popular option among the majority of Colombian households. Being aware that each kitchen is different, companies offering kitchen renovations such as Homecenter and Easy offer prefabricated and segmented modular kitchen furniture which can be combined according to exact kitchen specifications. Building merchants generally offer several different types of kitchen furniture with laminated wood and glass surfaces which can be combined and easily assembled during the installation process. These items are generally more affordable than customised fitted kitchens, as well as being easier to manufacture and install, reducing the overall cost. This situation had a major impact on sales of large cooking appliances in several ways towards the end of the review period. The most affordable kitchen redesign projects leave ample space for a cooker, while those designs which have built-in hobs installed in versatile worktops tend to be more expensive. Built-in cooker hoods are more common than freestanding cooker hoods and built-in-in ovens are generally not available in these most popular format. Space for microwaves and small toaster ovens is often offered instead, leaving consumers who want a full-size oven with little choice but to opt for a cooker. In addition, complete kitchen renovations including all large cooking appliances are heavily promoted through the promotional brochures of retailers and at trade fairs and expositions, where mock-up of completed kitchens complete with all large cooking appliances, some small appliances and items of kitchenware are installed in order to give consumers an impression of how the kitchen will look and feel once it is completed. Even when kitchenware is not included, the presence of popular large cooking appliances brands in these mock-ups and in promotional literature is often a powerful driver of sales for the large cooking appliances brands which are featured. Kitchen furniture and large cooking appliances are commonly offered together as a package at reduced prices and consumers thus have a reasonably high amount of control over the eventual look and feel of the kitchen.

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Contact Name: Bill Thompson
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