"Large Cooking Appliances in Sweden" now available at Fast Market Research

The home cooking trend is evolving in Sweden. Moreover, the kitchen has become more than simply a place for food preparation; it has become the central meeting point in Swedish homes. According to the OBH Nordica Home Cooking Report, published in April 2014, many Swedes cite the kitchen as the most important room in their home. The kitchen is the room Swedes are most likely to show their friends and post pictures of on social media. The need to have a kitchen decked with high-quality appliances is increasingly important for consumers, and this need is driving the demand for large cooking appliances with a high design focus.

Competitive Landscape

Electrolux leads large cooking appliances in 2014, with a retail volume share of 23%, a marginal decrease on 2013. The company is a key innovator and a continuous stream of new product launches and innovations supported its leading position. Electrolux has also successfully associated itself with the growing home cooking trend, which is important given the trend’s growing influence in shaping sales of large cooking appliance in Sweden. Electrolux invested in marketing campaigns and the sponsorship of food festivals, such as the gastronomic "Taste of Stockholm" in September 2013.

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Industry Prospects

The popularity of the home cooking trend is most aptly emphasised by food basket sales. These sales were initially driven by Linas Matkasse, but the leading grocery retailers have followed suit. Food baskets are delivered on a weekly basis to subscribing Swedish homes; with the necessary ingredients for a predefined list of meal recipes for the forthcoming week. The growth of food basket sales demonstrates the desire of consumers to be more active in the preparation of the meals they consume. This trend offers clear growth potential for manufacturers that successfully develop their models to appeal to these consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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