Recent Study: Computers and Peripherals in Malaysia

With the increasing need for mobility and rising affluence in Malaysia, many consumers are replacing their desktops with laptops or tablets. Consequently, 2014 will witness more households owning one or more laptops instead of sharing a desktop and also trading up to tablets for their convenience and cheaper unit price.

Competitive Landscape

In 2013, Acer continued its lead in computers and peripherals with a volume share of 18%. Dell followed behind with a volume share of 17%. Coupled with the intensifying competition, the economic uncertainty in 2013 was the main reason for their flat growth during the year.

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Industry Prospects

Computers and peripherals is expected to follow a positive trajectory in terms of volume growth in both retail and business over the forecast period. However, its growth is likely to be slower than over the review period, due to the already high penetration of computers and peripherals in the country. The demand for computers and peripherals will be concentrated in the replacement/upgrade market, with a marginal demand contributed by the first-time buyers, mainly from the rural areas. Furthermore, the shift in consumers’ preferences towards tablets and laptops has further weakened the growth of this product category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Malaysia?
* What are the major brands in Malaysia?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

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