Market Report, "Small Kitchen Appliances (Non-Cooking) in Sweden", published

From: Fast Market Research, Inc.
Published: Wed Feb 04 2015

"Other" small kitchen appliances (non-cooking) suffered from declining appeal and interest among consumers, not least due to recent structural and technological changes in the ranges of products on offer. Many multifunction food preparation appliances, such as food processors, come with optional add-ons for food and meat slicing. This has compromised the demand for food and meat slicers in "other" small kitchen appliances (non-cooking). Thus, "other" small kitchen appliances (non-cooking) recorded a 2% decline in retail volume sales in 2014.

Competitive Landscape

BSH Home Appliances leads small kitchen appliances (non-cooking) in 2014, with a 24% share of retail volume sales. This represents a one percentage point decline compared with 2013. The company is the NBO of the extremely popular Bosch and Siemens brands. Both brands enjoy strong consumer loyalty due to the perception that they offer high-quality, value for money purchases. Additionally, Bosch and Siemens are carried by all major retailers. This ensures comprehensive and extensive distribution for the brands, which effectively supports BSH Home Appliances’s leading position.

Full Report Details at

Industry Prospects

Although in their infancy, smart appliances are beginning to appear in Sweden. For example, the late 2014 launch of iKettle by Smarter Apps, which can be controlled via a smartphone. The launch offers consumers numerous advantages in terms of convenience and time-savings. However, iKettle retails at SEK1,300, compared with a unit price of SEK281.00 for kettles in 2014. This high pricing point is likely to be prohibitive for the majority of consumers in the early forecast period, but once price levels begin to stabilise and decrease, smart appliances such as iKettle will enjoy mass-market appeal.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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