Report Published: "Irons in Mexico"

From: Fast Market Research, Inc.
Published: Fri Feb 06 2015

Although laundry services are becoming popular in larger cities, it is also very popular among working people to pay to have clothes ironed by people who perform this service in their own home and do so at a low tariff. It is also common for people who help with household chores to iron clothes, so almost every household owns an iron. This is one of the main factors making this category very popular among Mexican consumers, and an attractive market for domestic and international manufacturers. An example of recent players who arrived a few years ago in the Mexican market and are gaining visibility and presence in the stores of the main retailers is local player Cinsa, better known for its non-electrical cooking appliances, international player Singer, better known for its sewing machines, along with Electrolux irons.

Competitive Landscape

Full Report Details at

Sunbeam Mexicana SA de CV was the leading company in 2014 accounting for a 31% retail volume share, followed by Groupe SEB on 23% and Applica de México with 22%. These leading companies hold long-standing brands with a good reputation regarding functionality and performance. Furthermore, they offer products of similar quality and price, and have similar shelf shares and visibility depending on the retailer. Sunbeam Mexicana is represented by its brands Oster and Rival, Rayovac de México is represented by the Black & Decker brand, and Grupo HB PS is represented by T-Fal and Proctor-Silex.

Industry Prospects

Over the forecast period the irons category is predicted to see CAGRs of 4% in retail volume and constant value terms. The increasing activity of domestic and international manufacturers to gain share in exhibitions and store shelves will boost sales in this category. As irons represents the largest category in the small appliances environment in Mexico, it is very attractive to both companies oriented towards major appliances, such as Electrolux, as well as to companies focussing on small appliances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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