Large Cooking Appliances in Canada - New Report Available

The kitchen was a bright spot in the broad market for consumer appliances in Canada, with small cooking appliances and certain specific categories of large cooking appliances performing well; however, from the singular perspective of large cooking appliances, volume sales were relatively flat in 2014, with value registering better growth. Value growth was supported by the trending shift to premium, common among many categories of large home appliances, as consumers continued to move to higher-end appliances when replacing or purchasing new.

Competitive Landscape

Whirlpool Canada focused on expanded distribution for its KitchenAid line of large cooking appliances in 2014, which maintained its leading position in the category through leveraging growing demand for high-end appliances. The company’s Amana and Inglis brands dipped in sales due to their lower-end positioning and lack of modern styles, although the steady performance of its mid-range Whirlpool and premium KitchenAid brands compensated for the decline in lower-tier brands.

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Industry Prospects

It is expected that the current low interest environment will continue into the forecast period as the economy remains slow to recover, with homeowners using home equity as an investible asset, which includes value-added renovations such as kitchens, and being less focused on paying down mortgage debt. This however does not go so far as to being willing to take on new mortgage debt, as consumers are more willing to take on the cost of renovations versus a new mortgage, particularly among older consumers and baby boomers, who already own their homes. This environment is expected to be supportive of sales of large kitchen appliances through retail activity as opposed to builder sales, which will likely happen further down the pipeline given the lag between housing permits and actual finished inventory.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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