Homewares in Thailand - New Study Released

Homewares continued to develop in 2013, with current value sales growing by 7%, due to property developments and household expansion. Even though Thais tend to buy homewares for specific purposes, they have started to choose products offering innovation and design. Luxury is not the most important factor when purchasing homewares, though some people sought luxury through design. New property developments and, in some cases, bigger households, also boosted the demand for homewares.

Competitive Landscape

Srithai Superware leads with a retail value share of 6% in 2013. The company is well-known for melamine and plastic dinnerware and kitchenware. Melamine has higher product quality than plastic, and comes in various designs. The company’s prices are affordable to many customers in Thailand. Thus, many retailers sell Srithai Superware’s products across the country. Direct selling also supported the company’s high sales in 2013.

Full Report Details at
- http://www.fastmr.com/prod/952610_homewares_in_thailand.aspx?afid=301

Industry Prospects

Living spaces will increasingly accommodate home technology, with IT and the internet becoming more integral to consumer lifestyles. Housing and lifestyles will also become more environmentally-friendly. Homeware development will support the environment, such as kitchen showers that offer high water and energy savings without reducing water circulation rates.

Homewares Market ResearchAnalyse key trends and developments in Thailand for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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