Dog Food in Thailand - New Market Report

From: Fast Market Research, Inc.
Published: Fri Feb 06 2015

In 2014, the humanisation of dogs is expected to continue alongside consumers’ hectic lifestyles. Consumers are increasingly treating their dogs as key companions and thus more willing to spend on premium dog food to enhance their pets’ wellbeing. Consumers’ improved education and sophistication is further driving their awareness of the benefits of prepared dog food, which is increasing their willingness to invest in these products, instead of just feeding scraps to their dogs.

Competitive Landscape

Mars Thailand recorded the equal largest increase in value share, reaching 30% in 2013 and consolidating its lead. The player is expected to continue to lead dog food in 2014, though is expected to record a smaller increase in value share. This will be mainly due to intensifying competition within dog food, especially with consumers trading up to premium brands and Mars Thailand being dominant within mid-priced dog food.

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Industry Prospects

Dog food is expected to register a positive performance at constant 2014 prices over the forecast period, though at a slower pace than in 2013. Consumers’ demand for convenience and improved awareness of the benefits of prepared dog food will support their willingness to invest in these products to pamper their pets, instead of relying on scraps or home-prepared food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Thailand?
* What are the major brands in Thailand?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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You may also be interested in these related reports:

- Dog Food in Canada
- Dog Food in the Netherlands
- Dog Food in Australia
- Dog Food in France
- Dog Food in Belgium
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