Large Cooking Appliances in Brazil - New Market Study Published

From: Fast Market Research, Inc.
Published: Fri Feb 06 2015

In 2014, large cooking appliances showed no significant increase in volume sales. This was mainly due to the underperformance of cookers, which accounts for the majority of large cooking appliances in volume terms and posted a decline of 6% to reach 5.9 million units.

Competitive Landscape

In 2013, Mabe Eletrodomésticos lost its leading position within large cooking appliances to Whirlpool. In May 2013, the company announced that it was filing for bankruptcy and closing its production facility in the state of São Paulo. Its objective was to sanitise, stabilise and continue operations in a more viable way, but it had a strong impact on the company’s sales. As a result, Mabe’s volume share in large cooking appliances fell from 27% to 17% between 2012 and 2014.

Industry Prospects

Over the forecast period, large cooking appliances is expected to continue to underperform, registering a 2% volume CAGR, compared to 9% in the review period. This will be mainly due to the poor performance of cookers, which will decrease by a 2% CAGR in volume terms over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Large Cooking Appliances in Brazil?
* What are the major brands in Brazil?
* What is the most common cooking appliances in Brazil?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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