Air Treatment Products in Colombia - New Report Available

From: Fast Market Research, Inc.
Published: Fri Feb 06 2015

The periodic climatic phenomenon known as El Niño returned Colombia during the second half of 2014 and this had a positive influence on demand for air treatment products until the end of the first quarter of 2015, although it also put Colombia’s electricity supply system, which remains highly dependent on the generation of hydroelectric energy, under stress. The use of energy saving and water saving appliances becomes critical in such a situation as not only Colombia’s electricity supply but also its supply of drinking water comes under severe strain due to a lack of rainfall. Many Colombian consumers are thus forced to become more environmentally aware as the effects of El Niño and its precipitation-bringing opposite counterpart, La Niña, are becoming more severe over time. The Colombian government has thus been forced to resort to punitive measures like raising the cost of energy and even rationing electricity, both of which tend to have a moderating effect on the usage of electrical consumer appliances.

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Competitive Landscape

Groupe SEB Colombia SA is expected to remain the leading company in air treatment products in Colombia during 2014, a position which can be treated mainly to the company’s strong presence in cooling fans. The company is in the process of renovating and refurbishing its local manufacturing facility in a bid to increase production capacity and become more efficient in supplying local and regional demand. Cooling fans is a category which has remained quite static for many years in terms of innovation. Groupe SEB has been one manufacturer, however, which was engaged in regular innovation throughout the review period, with the addition of diffusers for scents and insecticides.

Industry Prospects

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